Property Buying Basics

" Imagine immensities, don’t compromise, and don’t waste time." 

While reading Oliver Burkeman’s book ‘The Antidote: Happiness for People Who Can’t Stand Positive Thinking,’ I couldn’t help but draw a parallel in the mindsets of successful entrepreneurs and today’s buyers in Toronto. The desire to move has the power to unseat us from business as usual, to upset the status quo — it carries with it a wisdom and a knowing that we have a choice. Considering what it might mean to lean into uncertainty and embrace it, Burkeman cites the work of psychologist Saras Sarasvathy, who studied the essential qualities that successful entrepreneurs share. 

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The Real Price of Marketing

If you’re a soon-to-be seller, “how will you market my property?” is no doubt on your list of questions for your agent. When you ask it, you may be thinking of colour brochures, open houses, magazine spreads, or an online video, ideally the kind that goes viral. My advice is to shift that question to: “who are we marketing to and what is the best way to reach them?”, but that is an article for another day. Today’s episode is about your single most important marketing move, the one you are in complete control of and matters more than anything else you choose.

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A Neighbour in Time Saved Mine

Here’s a New Year’s resolution you can easily keep.

When you leave your house unattended, do you have a trusted friend or neighbour who can house sit for you? If not, find one, make friends with your neighbours, bake them cookies, ply with alcohol…especially with the kind of weather we’ve been experiencing.

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