My buyers are often surprised when I tell them we can predict within range, what a property will likely go for and that it has nothing to do with ask price. Here's what you need to know about market patterns and how to predict them - useful stuff for sellers and buyers both.
Read MorePricing Perfection
In the extreme seller's market that is currently Toronto, it is easy to assume that selling a property is as easy as a sign on the lawn and a price in mind. If your thinking is along these lines, this is where I say to you: hold up! There are many listings that don't sell in Toronto. Surprising perhaps, but true nonetheless. And there is really only one reason why they do not: price.
Read MoreThe Real Price of Marketing
If you’re a soon-to-be seller, “how will you market my property?” is no doubt on your list of questions for your agent. When you ask it, you may be thinking of colour brochures, open houses, magazine spreads, or an online video, ideally the kind that goes viral. My advice is to shift that question to: “who are we marketing to and what is the best way to reach them?”, but that is an article for another day. Today’s episode is about your single most important marketing move, the one you are in complete control of and matters more than anything else you choose.
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