Selling Made Simple

Real estate sales can seem so random and competitive.

One property sells for 30% over ask, while another equally appealing house in the same neighbourhood, for sale at the same time, languishes for weeks with price reductions.

I've found there is one very simple reason why otherwise excellent properties don't sell the way they really should sell. The many details that go into the execution of a sale, if unaddressed or handled incorrectly, all point to this one simple reason why the sale didn’t pan out.

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The Logic Behind A 1.7 Million Dollar Semi

It used to be that properties had a fairly tight value range based on location, lot, type, and size. Starting out, I remember being soooooooo rookie chagrined to learn that things like quality of light, space, flow and material choices had relatively little impact on price. Quality just wasn't quantifiable enough to count, I guess?

Mostly yes. Ugh.

But recent sales indicate a shift.

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Your Comfort Zone Versus Your Safety Zone

The home buyer today seeks long term safety at the expense of current comfort. So if feeling at all comfortable is what you're after in a process that is highly competitive and bound to cost you more than you had hoped, you're best to stay home. 

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