One of the aspects I love most about my job is not what you may think. Trained as an architect, it would be fair to assume that visiting the inner workings of so many properties in the city would be a favourite part of my job. While there is no doubt I enjoy property inspections and make time for them daily, there is a part of every real estate transaction that I respect much more.
Read MorePreparation is Paramount when Property Selling ( yes, even in a seller's market )
Thinking of selling your home, or perhaps already on the market without much success? It could just be your timing, maybe your pricing, or perhaps the lingering bad luck from when you broke that mirror.
Or actually, could it be the broken light fixtures, unfinished paint job, holes in the walls where paintings used to be, or residual smell of fish from last week’s dinner party?
Read More38 Wells St: An Annex Beauty
When Jane Jacobs wrote about the beauty of a front porch, I can’t help but imagine she was referring to 38 Wells, a south-facing beauty lit on four sides, just around the corner from her own home. The Annex’s most inviting porch, along with the beautifully renovated home attached to it, is for sale. Renovated to suit modern family life, this Annex beauty is a classic with contemporary conveniences, bright with natural light, unusually wide and spacious.
Read MoreMarketing Systems Be Damned ... Why A Customized Marketing Approach Is A Much Better Proposition.
Wouldn’t it be great if there was a one size fits all strategy that could be used to market your property to potential buyers? You could just plug some pictures into a template, send out a mass mailing to an email list and then have a nap while your ‘marketing’ continues on auto-pilot. We’ve been in a seller’s market for as long as most of us can remember, so your property will likely just sell itself in a couple of days without marketing anyway, right? I’m sure there are many a seller and even realtors who think that is how it now works. I’ve observed something very different.
Read MoreTo Stage or Not To Stage is Not the Question
Staging your home for sale can be an expensive endeavour. It can easily cost you over $5,000 to stage an average 3 bedroom house, and this price tag is just for the rentals. It does not include the cost of all of those little fixes you always wanted to make, some day, when you had time - which is code for when your back is up against the wall with a hard and fast deadline. Nor does it include the storage locker for your stuff, the movers who schlep your stuff to it, the cleaning crew that gives your house an industrial strength once over.
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