Start, Stop ... Now Go!

That is the typical pace of buying, if there is such a thing. First, you begin at the fun beginning, likely with some MLS exploration, but then in truth, you have to stop that. To truly make a move, there is much to do before you find the one. Especially if you're selling to buy.

You may not be in a rush for your future move, but at some point in the process, it may well feel as though you're racing. What if you found THE ONE tomorrow and they weren’t holding back offers? Would you be ready to buy? If the answer is no, then what would hold you back? Whatever it may be, address it now, tomorrow and the next day to get things wrapped up first. (for most people who will be borrowing, financing is the question that requires addressing)

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Sticky Labels

I got a call last week from a Realtor. Actually, I received an unsolicited spam pitch from a terrible Realtor. I’ve never heard of him before, yet he dubbed himself the neighbourhood specialist, of my neighbourhood, and proceeded to rhyme off why it is such a great time to sell.

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To What End?

There will always be two ends of the market. There’s the race to the bottom, based on efficiency at all costs, that says, “we do what they do, but cheaper.” 

The other end offers you even more than you knew to want, because of the ideas embodied and the sustained effort taken to see those ideas through.

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Marketing used to be what you say.
Now, marketing is what you do. What you make. How you act. The choices you make when you are sure no one is looking.
— Seth Godin

Decisions, Decisions ...

How do you come to make the choices you do?

I’ve learned that there a number of interesting tendencies that play into how we decide, leading us into one of two camps. As you consider a real estate transaction, it is helpful to understand what kind of decision maker you are.

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